Adventy going North!

Adventy is entering into a strategic partnership with Jeal & Co Event, a DMC company based in Northern Sweden. The goal: to create unique, sustainable event experiences that highlight the region's nature, culture, and local actors.

The partnership is a step in Adventy's long-term strategy to combine sustainability with strong local ties. Northern Sweden has emerged in recent years as a hot destination for so-called coolcation, cultural tourism, and nature-based experiences – trends that also affect the corporate world.

– We see great potential in combining our expertise in sustainable events with Jeal & Co Events' deep local knowledge in Northern Sweden. Together we can create experiences that really stand out – tailored, sustainable, and close to nature, says Kerstin Öhman, CEO of Adventy.

Northern Sweden offers more and more opportunities for companies wishing to combine conferences, meetings, and team-building with nature-related activities, local food, and strong values. Through the partnership, the two companies aim to strengthen the regional tourism industry and create more local jobs.

– We are happy to collaborate with Adventy, who shares our values regarding sustainability, quality, and experiences that feel authentic. We want to give visitors something unique – something they cannot find anywhere else, says Linda Jeal, CEO of Jeal & Co Event.