Visby Takeover!

When a whole division gathered on Gotland for a two-day kickoff, the entire Visby became their arena. Adventy created a holistic experience where work, community, and celebration flowed together – from inspiring conferences and team challenges to magical evenings among medieval ruins.

“I think this was the best conference so far. Visby was a great location, and the structure behind the days was well set…” – Participant, 2025

Adventy had the great honor of hosting this unique kickoff in August 2025. With the city as the backdrop, from medieval ruins to sparkling seaside promenades, an experience was created where colleagues truly united through inspiration, collaboration, and community.

We welcomed 750 participants to Gotland for our client's grand corporate kickoff, with a clear goal: for every employee to leave the island inspired, filled with energy, and with a stronger sense of belonging. The journey itself became part of the adventure. Participants traveled from twelve different cities across Sweden and arrived in Visby by plane or ferry. Upon arrival, they checked in at ten hotels – carefully allocated according to their local offices to strengthen team spirit from the start.

The program started with a lively conference that mixed panel discussions, inspiring lectures, and surprising elements – like a spontaneous music quiz where the entire audience joined in song. After a flavorful lunch featuring dishes inspired by Swedish cuisine, the day continued with interactive group sessions that sparked both engagement and creativity. As the afternoon transitioned into evening, Visby transformed into a magical stage. In the grand ruins of St. Nicolai, an evening filled with fantastic food, lively mingling, and a spectacular fire show awaited – an experience that truly stirred emotions.

The next morning began with a joint reflection where insights and ideas from day one were tied together. Then it was time for the highlight: The United Games – a specially designed team competition spread over three arenas in Visby. Here, teams collected coins by demonstrating both physical strength and creative problem-solving. The top teams faced off in a pulse-raising final in the main arena, where one winning team was eventually crowned. The evening concluded with a grand dinner that quickly turned into an unparalleled party. With Le Hype on stage, the energy soared within minutes and lasted through awards, dinner, and the afterparty – an evening that will long be remembered.

When participants returned home, the evaluations spoke loud and clear. Top ratings in all categories showed that the goal was achieved – the feeling of community and togetherness had truly been fulfilled.

"The mix: both of conference and activities . . . serious strategy talks and fun pep talks. Leaving Stockholm and uniting at a small and historical place, with everything at walking distance." – Participant, 2025

"The planning was fantastic. The content was interesting and just right. Awesome with St. Nikolai with the fire show and it would be fun if we could hire Le Hype for more parties. The event agency did a great job. The makeup artist was super enthusiastic. Everyone involved deserves a big compliment!” – Participant, 2025

And perhaps most memorable of all: the entire Visby became the conference arena. Instead of wandering in hotel corridors between sessions, participants walked along the sea and through the city's charming medieval alleys, making the destination a vibrant part of the experience.

Adventy, together with local partners, delivered a complete holistic solution – from venue booking, hotels, and transport logistics to invitations, participant registration, and communication. We created content and stage production, staffed on-site, developed giveaways, and were responsible for project management, production, and evaluation. The result was a whole division that left Gotland with renewed energy, stronger togetherness – and memories for life.